About us
ABOUT US
Crafting the future of timepieces
With all the global trends in fashion and technology today,
communities of watch enthusiasts are growing
to celebrate craftsmanship and innovation.
Explore New Styles
Our collection features a variety of styles, from classic to contemporary, ensuring there’s a perfect watch for everyone. We pride ourselves on our craftsmanship and attention to detail, making each watch a unique piece of art.
Start with the customer – discover their style and provide the perfect timepiece.
Transforming the way you perceive time.
We’re leading the change.
Meet our watchmakers
Expert artisans dedicated to quality
Tony Fred
Founder and CEO
Founder and master watchmaker, Alex is the visionary behind our brand. He is deeply involved in the design and production processes, ensuring every watch meets our high standards of quality and style.
Mich Stark
Head of Product Development
Emma thrives on innovation. With her extensive background as Product Manager in the watch industry, Emma has propelled the brand to new heights. Emma is a visionary leader.
Jordan Smith
Chief Design Officer
Aline is a passionate watchmaker who loves her craft. She mentors aspiring artisans and nurtures a community of watch lovers.
Iris Joe
Chief Design Officer
Iris, with her international experience, helps us curate the finest timepieces and enhance our offerings. She is determined to drive success and brings her expertise to elevate our brand.